Although the cost of SEO promotion is becoming more and more, it is quite possible to promote a website for free, and the results can be very successful if you know exactly what and how to do it right. Let’s consider some methods that allow you to promote the website yourself and for free, and all of them have been tested in practice by many webmasters. The most crucial advantage of each of them is the lack of cash investments or their depreciation, and the disadvantage is that you have to allocate your own time for this.
Link exchange is one of the first ways to increase the website’s popularity and increase the mass of links, suitable for different types of websites – from blogs to online stores. How to get the link, we wrote in detail here. In addition, it outlines all the nuances that await you in the process of working in this area.
Guest posts are pretty expensive but a very effective method of free website promotion. They increase the number of external links, improve ranking, and give a particular PR effect. It is perfect if the guest post publishes a thematic resource with high traffic.
In addition, well-prepared and valuable for the target audience articles, in their placement by the company, can improve the image and positioning as professionals in their field.
Comments on blogs
Hidden PR in the form of comments to thematic articles on various blogs and portals, in the form of provoking discussion or recommendations on a particular topic, also works well. Still, the result will be noticeable if you do it regularly. It is essential to filter websites well before starting work, as you should not spend time working with resources that do not have a sufficient level of activity.
Thousands, even tens of thousands, of different catalogs, both thematic and various, on the Internet, but there are probably less than a hundred high-quality ones. That’s worth the time.
The link in the directory will transfer rating though small, but it is also possible to receive transitions of the interested visitors to a website.
Almost every primary city website has a special section with a catalog of companies, where you can add the address of your company, with other contact information. Adding advanced data is, in most cases, a paid option, but even the basic features should be enough to get bonuses in terms of promotion.
Forums where the target audience of your website or online store communicates can be a constant source of traffic if you work closely with them. You can open a topic in which to discuss the materials published on your website.
Another option is recommendations and advice on topics created by other participants. Also, an excellent way to get conversions to your resource is to buy links in the signatures of active forum participants who constantly communicate with them and provide crowd marketing services on the forums.
It is a free promotion option that is more suitable for online stores than regular resources. The essence is simple – we publish ads, for example, on Flagma, with the offer of the goods or services and the link to the website or a particular page. In this way, you can get not only conversions but also sales.
Although the percentage of conversions from social networks in most cases is relatively small, diligent work in this direction, such as social buttons, can provide a particular flow of traffic regularly. The formation of communities in the form of a group on a social network contributes to the formation of a loyal audience around the web project.
In addition, you can order paid publications with links to the pages of your website in various thematic groups.
Video on YouTube
Despite the apparent complexity, it is unnecessary to be a professional operator or own expensive equipment to create videos. A modern smartphone with a good camera is enough to record a small video tutorial, which you will then be used to promote the website.
For example, suppose your blog about computer programs. You can open a YouTube channel and post small videos about the features of a particular program, thus increasing the number of subscribers. You can add to the description of each video the address of your website.
Also, an option that is more suitable for online stores and companies that offer various services. Linking a website to a specific address on Google Maps allows you to get visitors from searching on this service. In addition, almost all queries in the search, type “service/product + city name”, must show the results on the Maps.
Question and answer websites
The most visited services of this kind are “Google Questions and Answers” and the like. If you work closely enough on this topic, you can get hundreds of conversions to your website and, for a long time to get regular traffic from these services.
The question of how to promote a website for free is not even one, but a whole set of answers in the form of proven methods that you can use in your work. You may have enough application and only one way, but in any case, you should try all of the above to understand which of the ways of free website promotion will be most effective.
Free and fast website promotion
In fact, in this sentence, the first and second parts are essentially mutually exclusive statements. Free website promotion in the vast majority of cases involves manual work, which, accordingly, requires some time. However, independent work allows you to save money that can invest in content.
To do everything quickly, of course, you will have to spend money. But, thanks to the methods listed in this article, you already know that free self-promotion of the website is quite possible. Moreover, a competent approach is practical and allows the website to develop dynamically by increasing audience loyalty.